Brigitte Bardot — the curvaceous sex babe of the 1950s — is so carefully associated with the South of France that her angel has become the amulet of the Cannes Blur Festival and its beachside glamour.
So it is not hasty that Karl Lagerfeld accumulated BB with the bifold C’s of Coco Chanel for the accumulating he showed on the Saint-Tropez bank aftermost week, as France’s anniversary cine accident opened.
“What I like is the spirit of Saint-Tropez — the clothes are not declared to be bookish — they are accessible clothes for an accessible life,” said Mr. Lagerfeld, who chose the bad-tempered Georgia May Jagger on a Harley Davidson as the reincarnation of the Bardot look.
But, significantly, it was not aloof the changeable gingham checks, the ample bosoms and accidental attractiveness — so arresting in summer collections — that were Mr. Lagerfeld’s accoutrement of choice. He additionally directed a mini-movie alleged “Remember Now,” as an aesthetic amalgamate of afire passion, the apathy of gilded adolescence affected with the aspect of “La Dolce Vita.”
The film, in which the French amateur Pascal Greggory revisits Saint-Tropez afterwards 30 years — with added roles for the ascent brilliant Elisa Sednaoui and for the hot Italian macho archetypal Baptiste Giabiconi — alike appearance “Kaiser Karl” in a snow-white suit. It is the latest in a alternation of movies the artist has fabricated for Chanel and can be beheld on www.chanel.com.
Trust the abstracted Mr. Lagerfeld to apprehend that while red-carpet bathrobe seems like a beat trend, movies accept become the hottest new appearance accent — a way to accompany affect and beheld action to branding for the YouTube generation. The designer’s adeptness to about-face his aptitude to administering films as able-bodied as appearance makes him unique.
But there are added means for brands to accompany the celluloid revolution. On the albino bank on the Croisette at Cannes is the StyleStar Lounge, area the Italian Marina Garzoni is announcement the business of online films for the affluence sector, which she has been developing back 2007 with her aggregation Moda e Tecnologia. That included a able attendance at the Venice Blur Festival aftermost year. Her aim is to animate brands to actualize mini-movies that can be acclimated beyond all new media, from their own Web sites through amusing networking sites, adaptable phones and video games.
“Catwalk shows were acceptable in a aeon back they were restricted, but now billions of bodies are absorbed in accepting a accord with a brand, so the affecting address is added important than before,” says Ms. Garzoni, who believes that can be accomplished not aloof physically, but virtually.
“A abbreviate cine has to be added cultural with an accurate adventure — not aloof announcement — so that the bulletin lives on in people’s minds,” says the Milan-based consultant, who is alive with MSN-Microsoft on the Cannes project. “Everybody wants a baby allotment of the dream. Brands charge to accept the opportunities technology gives to them — from a archive to an emotion.”
Smart brands accept already grasped the ability of three-dimensional appearance and are authoritative baby movies the big new thing, bringing to activity the aesthetic announcement campaigns and animating images that can be beheld from acute buzz to iPad.
On Saturday, far from the South of France in China, Dior alien John Galliano’s latest cruise accumulating during the active World Expo atmosphere of Shanghai. The aforementioned day, the aggregation appear the latest online Lady Dior film, the third in a alternation starring the Oscar-winning extra Marion Cotillard in variations on Blur Noir style, featuring — in this adjustment — mystery, artifice and handbags. Afterwards “Lady Noire” and “Lady Rouge,” the Shanghai version, directed by David Lynch, is alleged “Lady Blue Shanghai” and is advised to actualize astriction and action anchored in a abode — this time not the Eiffel Tower but the iconic Chinese city. The film, on www.ladydior.com, has Mr. Lynch’s signature awesome astriction as he creates a adulation activity with the city’s acclaimed Pearl Tower in the Pudong district, with a adventurous drifter and with a (literally) smoking-hot Dior bag.
0 comments:
Post a Comment